Jigowatt Co., Ltd.

COMPANY PROFILE

CORPORATE PHILOSOPHY

We provide truly valuable services to customers through careful thinking and the ability to innovate, with the aim of maximizing customer satisfaction.

With the onset of the IoT era, the economy and society are giving birth to new marketing methods at a speed that goes far beyond what anyone expected. Market scanning and the analysis/investigation of information, which has hitherto been performed through human eyes, is suddenly starting to be replaced by AI and Big Data. The tasks of giving shape to the tasks that customers need to perform and identifying the best solution from among a myriad of alternatives, as well as the series of processes that consist of selecting proven designs from the vast array of data available and then altering and optimizing them are all examples of this.

In an era like this, we are seeing an increase in the number of companies that are shifting the focus of their activities from marketing tasks, which involve the “creation of mechanisms for selling,” to the next task, which is branding. So companies need to implement “design management” to enhance their competitiveness through investment in design, with the goals of strengthening their brands and their capacity for innovation. And in our field, commercial design, we are now in an era in which true value in considering how to approach activities for enhancing the brand value of BtoB companies, in particular, is vital. Jigowatt will therefore contribute to the creativity and brand value of customers by continuously pursuing “designs that bring people and people together and people and things together,” as these play a vital role in corporate communications.

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Setsuko Sasaki
Representative Director

COMPANY PROFILE

Company name Jigowatt Co., Ltd.
Head office Hommachi Taihei Bldg., 4-5-9 Bakuromachi, Chuo-ku, Osaka 541-0059 View map
TEL: +81-6-6241-5501 FAX: +81-6-6241-8484
Tokyo office Shinbashi Chuo Bldg., 1-11-5 Nishi Shinbashi, Minato-ku, Tokyo 105-0003 View map
TEL: +81-3-5579-9052 FAX: +81-3-5579-9168
Founded February 1988
Capital 30 million yen
No. of employees 21
Representative Setsuko Sasaki
Main banks Shinanobashi Branch, MUFG Bank; Osaka-nishi Branch, Sumitomo Mitsui Banking Corporation
Business Production of advertising and promotional material
  • Commercial-space displays, space design
  • Web/mobile
  • Graphic design
  • Video/sound
  • SP tool planning
  • BtoB branding
Affiliate Hitowatt LLC
Registrations and licenses Construction Business License for Interior Finishing
Memberships Japan Exhibition Association / Nippon Display Federation / Osaka Display Association / Japan Marketing Academy / Osaka Chamber of Commerce and Industry

HISTORY

1980s 1988 Founded in Chuo-ku, Osaka with displays for commercial spaces as its main business (former company name: Art Products Japan Co., Ltd.)
1990s 1991 Began undertaking flat-surface graphic design work and production of print media
1992 Began undertaking video production
1993 Began undertaking digital content production
1995 Established a web production department
1997 Established Art Bit Co., Ltd. with a view to the full-fledged launch of a web production and design business
1999 Opened a Tokyo sales office in Sarugakucho, Chiyoda-ku, Tokyo
2000s 2000 Established Event Eye Co., Ltd., a company engaged in the communication strategy business
2005 Merged the three companies and changed the company name to Jigowatt Co., Ltd.
2006 Established Hitowatt LLC for the purpose of strengthening the web production business in the Kanto region
2008 Launched the BtoB branding business
2010s 2018 30th anniversary of foundation

ORIGIN OF COMPANY NAME

Energy that links the past, present, and future
An unknown power that possesses new value

In the 1980s U.S. movie Back to the Future, the character Doc Brown uses the word “jigowatt” to refer to the massive power needed to transcend time and reality. It was supposed to be “gigawatt,” yet in the screenplay to the movie, it was rendered “jigowatt,” so that’s what Doc said. Later, Bob Gale, who co-wrote the screenplay, said in an interview that he wrote it that way because he thought it was the right spelling, and even now the word “jigowatt” continues to be used not only in new editions of the movie but also at the Back to the Future attraction at Universal Studios Japan in Osaka. So in a way, this word has played a role in giving individuality to the movie series.

And the story depicted in the movie, which features main protagonist Marty’s sense of justice, positivity, and drive, Doc Brown’s insatiable appetite for inquiry, and their trial and error as they join forces for the sake of their loved ones and ultimately alter reality, represents a success story, and this success story matches each of our own thoughts and actions toward our business. Even now, 20 years later, the movie remains a memorable one.

So a jigowatt is a unit of energy that doesn’t actually exist. This completely unknown power has given us great strength and imagination for possessing new value that didn’t exist before, and that’s why we’ve made it our company name.

The distinctive shape of the Jigowatt logo expresses the driving force behind the generation of massive amounts of energy. The design is orange, which is our corporate color, and the logo serves as symbol for enabling us to stay cheerful, strong, and happy, and always be positive no matter what happens.

AWARDS AND COVERAGE

2017
DSA Design Awards 2017: Selected
  • Booth for Net Protections, Inc. at the eCommerce EXPO 2017 Tokyo

What are the DSA Design Awards?

Conferred by the Japan Design Space Association, these are the largest set of awards for designs relating to spaces and environments. They continue to honor excellent designs aimed at creating communicative designs within spaces.

2016
DSA Design Awards 2016/ Selected
  • Booth for JEOL Ltd. at JASIS2015
2015
DSA Design Awards 2015/ Selected
  • Booth for JEOL Ltd. at JASIS2014
2014
DSA Design Awards 2014/ Selected
  • Booth for Shimadzu Corp. at ITEM in JRC 2014
  • Booth for Fujipream Corp. at PV Japan 2013
  • Booth for Okuno Chemical Industries Co., Ltd. at HFE JAPAN2014
2013
DSA Design Awards 2013/ Selected
Display Industrial Awards: Selected
  • ADVANTEST EXPO 2012

What are the Display Industrial Awards?

These are display awards conferred by the Nippon Display Federation. They honor displays that benefit society by being environmentally friendly and improving people’s lives, benefit the economy by attracting customers and disseminating information, and demonstrate novel ideas and innovative forms of expression.