With the onset of the IoT era, the economy and society are giving birth to new marketing methods at a speed that goes far beyond what anyone expected. Market scanning and the analysis/investigation of information, which has hitherto been performed through human eyes, is suddenly starting to be replaced by AI and Big Data. The tasks of giving shape to the tasks that customers need to perform and identifying the best solution from among a myriad of alternatives, as well as the series of processes that consist of selecting proven designs from the vast array of data available and then altering and optimizing them are all examples of this.
In an era like this, we are seeing an increase in the number of companies that are shifting the focus of their activities from marketing tasks, which involve the “creation of mechanisms for selling,” to the next task, which is branding. So companies need to implement “design management” to enhance their competitiveness through investment in design, with the goals of strengthening their brands and their capacity for innovation. And in our field, commercial design, we are now in an era in which true value in considering how to approach activities for enhancing the brand value of BtoB companies, in particular, is vital. Jigowatt will therefore contribute to the creativity and brand value of customers by continuously pursuing “designs that bring people and people together and people and things together,” as these play a vital role in corporate communications.